THE Life Insurance Association of Malaysia (LIAM) & National Association of Malaysian Life Insurance and Financial Advisors (NAMLIFA) are organising a nationwide blood donation drive themed ‘Donate Blood – Your Gift of Life’ in conjunction with the 2009 Life Insurance Day (LID) from Oct 26 to Nov 1.

“This blood donation drive is organised in conjunction with Life Insurance Day 2009. The Life Insurance Day is a community service programme that LIAM has organised since 1991,” said Muhamad Umar Swift, organising chairman/LIAM Industry Promotion Committee chairman at a press conference recently.

“This year, LIAM and NAMLIFA are working together on this campaign so that we could reach out to more people and encourage the public to participate in this event,” he added.

Also present at the press conference were LIAM president Md Adnan Md Zain and NAMLIFA president Michael Kok.

The week-long nationwide blood donation drive brings the entire life insurance industry together through their participation.

All life insurance companies under the umbrella of LIAM will be allocated a state each to organise their respective blood donation drive.

Among the member companies participating in this event are Allianz Life Insurance Malaysia Berhad, AmLife Insurance Berhad, American International Assurance Bhd, AXA Affin Life Insurance Berhad, CIMB Aviva Assurance Bhd, Etiqa Insurance Berhad, Great Eastern Life Assurance (Malaysia) Bhd, Hannover Life Re (Malaysian Branch), Hong Leong Assurance Berhad, ING Insurance Bhd, Malaysian Assurance Alliance Berhad, Malaysian Life Reinsurance Group Berhad, Manulife Insurance Berhad, MCIS Zurich Insurance Berhad, Prudential Assurance Malaysia Berhad, TM Asia Life Malaysia Bhd and Uni. Asia Life Assurance Berhad.

The individual insurance companies will also assist in mobilising its staff, agents, policyholders and the public in donating blood at the premises of the respective insurance companies or a public area in the respective states.

Meanwhile, donors in the Klang Valley may visit CIMB Aviva at its head office in Jalan Tuanku Abdul Rahman (opposite Maju Junction), Kuala Lumpur on Oct 27 to donate blood.

On Oct 28, donors may go to MII City Centre of Maju Junction Mall, Wisma MCIS Zurich, Petaling Jaya, Uni Asia headquarters building, Kuala Lumpur and Jaya Jusco Bukit Tinggi, Klang to donate blood.

The blood donation drive is aimed at fostering teamwork among member companies of LIAM and enhance its engagement within the communities we are a part of.

Life Insurance Day was initiated in 1991 and has been an annual event ever since.

Among the activities held in the previous years were donations in cash and kind to charity homes, hosting activities for orphanages, character building camps for children and etc.

For more information on the blood donation drive, please log on to www.liam.org.my.